Snapchat Expands Creative AI Features with ‘Dreams’ Feature

The instant messaging service Snapchat is gearing up to further expand its creative artificial intelligence capabilities through its new feature named ‘Dreams’.

Earlier this year, Snapchat introduced a chatbot named ‘My AI’, powered by generative AI technology, offering users unique features like sending Snap snippets of their activities to receive creatively generated snapshots in return, maintaining the conversation flow.

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With the upcoming generative AI feature ‘Dreams’, Snapchat will once again empower users with AI-generated images, but this time, these images will “immerse you and your friends in imaginative backgrounds”.

Snapchat is working on developing features that allow users to capture or upload personal images, which the app then utilizes to create new images for users in scenarios they envision, this insight comes from the findings of app developer and researcher Steve Mouser.

In particular, last month, a mobile application named ‘Remini’ gained popularity, enabling users to upload their selfies to acquire professionally polished images for their LinkedIn profiles without having to pay for a professional photoshoot.

Unlike the formal portrait style images required by platforms like LinkedIn, the ‘Dreams’ feature serves as a means to utilize selfie images to craft user images in “imaginative locations and scenarios.”

Similar to other AI-powered personal image applications, Snapchat will require clear personal images for processing, avoiding images with unclear user features or the presence of other individuals.

A variety of angles, expressions, and lighting conditions will further contribute to obtaining enhanced images through AI technology.

In addition to immersing oneself in AI-generated ‘Dreams’, the company is also working on developing ‘Dreams with Friends’, a feature that permits users to grant their friends permission to create AI-supported ‘Dreams’ images involving two individuals.

It is noteworthy that the ‘Dreams‘ feature was first discovered in early spring 2023 when reverse engineer Alessandro Paluzzi unveiled that the feature will allow users to place their personal images in AI-generated worlds, this new feature has found a prominent place within the Snapchat app, situated between the camera studio and direct stories.


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