British company Nothing revealed its new sub-brand called CMF, which will focus on offering budget-friendly products at lower prices compared to the parent company’s offerings.
Carl Pei, the CEO of Nothing, stated that the new brand will provide consumers with uniquely designed products at competitive prices, along with “hard-to-find quality” in that price range.
CMF will introduce its first products later this year, including a smartwatch and wireless earbuds, these products will maintain the design aesthetics used in Nothing’s products, characterized by transparency and LED lights, while also prioritizing user experience.
The CMF brand will be managed by an independent team within the company to ensure it doesn’t distract from Nothing’s core products.
Nothing promised to reveal more details about the smartwatch and wireless earbuds in the coming months before officially announcing and launching them.
Nothing’s main products will continue to maintain high specifications, elegant design, top-notch performance, and the latest technology.
Founded in late 2020 by Carl Pei, one of the co-founders of OnePlus, along with a diverse group of investors, Nothing has introduced several products, including wireless earbuds and smartphones like the recently launched Nothing Phone 2.
The company’s products have been widely acclaimed by consumers and are now available in various Arab countries through a network of agents and distributors, with the company’s headquarters located in London.
