In a surprising and attention-grabbing development, the social media platform Twitter has decided to take urgent and temporary action to enhance the quality of service provided to its users and protect their data, starting today, it has become necessary for all users to register their own accounts or log into existing accounts to view tweets on the platform.
The mandatory registration policy comes as per the directives of Elon Musk, the current owner of Twitter, who has affirmed that this step aims to curb data exploitation that has been adversely affecting service quality and user experience, musk stated in a tweet, “We were facing data exploitation to an extent that it was compromising the service for ordinary users!”
Restoring Trust in Twitter and Improving Performance
Since Elon Musk’s acquisition of Twitter earlier, the platform has faced a period of chaos and criticism due to lax content supervision and the layoff of thousands of employees, in addition to the departure of numerous advertisers who doubted the quality of service, however, with the implementation of new policies and performance improvements, Twitter strives to regain user’s trust and attract advertisers once again.
Twitter Blue Program and Focus on Verification and Partnerships
As part of its efforts to enhance service quality and increase revenue, Twitter has launched the “Twitter Blue” program, which focuses on verifying accounts of influential users, this program aims to provide advertisers with added confidence and ensure that their ads appear alongside trusted and reliable content.
Furthermore, Twitter aims to expand its partnerships with content creators to enhance user experience and provide diverse services, the company also plans to introduce electronic payment services to facilitate business transactions within the platform.
Twitter’s Future: Transitioning to a Comprehensive Platform
Under Elon Musk’s leadership, Twitter aspires to realize its vision as a comprehensive application resembling the Chinese app WeChat, the future expansion of Twitter will include digital payments and other services aimed at meeting user’s needs and enhancing their experience.
In summary, Twitter is working on improving service quality and data protection, strengthening trust between users and advertisers through the Twitter Blue program and expanding partnerships, the company also seeks to achieve Musk’s vision of building a comprehensive platform that encompasses digital payments and other services.
