In a continuous growth and development trajectory, Mark Zuckerberg, CEO of Meta, announces that the number of users on the WhatsApp Business application has surpassed 200 million users.,this figure reflects a fourfold increase in user numbers compared to three years ago.
Strategic Shift for Meta with Focus on Business
Meta is working on a strategic shift to focus on developing messaging services targeted at business activities, this comes in response to the slowdown in the core advertising sector due to challenging economic conditions, this move showcases Meta’s new direction to capitalize on the significant growth of instant messaging services in the business realm.
Privacy and Control Enhancement: Silencing Unknown Callers
The latest updates to the WhatsApp Business application introduced a feature called “Silencing Unknown Callers,” This feature enhances privacy and empowers users to have control over incoming calls, It helps block unwanted calls, deceptive calls, and calls from unknown individuals, thus elevating user protection.
New Features Targeting Small and Medium-sized Businesses
Meta will soon introduce new features specifically designed for small and medium-sized businesses, these features will enable companies to send customized messages such as appointment reminders and holiday offer updates to their customers for a specified fee, these enhancements aim to facilitate communication with customers and bolster targeted marketing efforts.
Generating Revenue from Instant Messaging Services and the Significance of Business Messaging
Business messaging has now become a cornerstone for Meta’s revenue generation through instant messaging applications, including WhatsApp and Messenger, Meta is actively developing strategies that allow companies to enhance business communication and increase revenue by leveraging the advantages of business messaging.
Launch of “Meta Cost Plus” Service for Virtual Reality Headsets
Furthermore, Meta has announced the launch of the “Meta Cost Plus” service, a monthly subscription service dedicated to the company’s virtual reality headsets, this service enables users to fully leverage the capabilities of virtual reality at reasonable prices.
