Meta, the parent company of Instagram, has announced the global rollout of its new feature called “Channels”, this feature allows Instagram users worldwide to create channels and engage with their audience more effectively.
Channels were initially introduced by Meta four months ago in February, but were only available to a limited number of users in select countries such as the United States, Brazil, and India, now the feature has been expanded to reach users across the globe.
With the Channels feature, users can send updates and messages to a large number of followers within their channels, it supports various forms of content, including text, images, voice messages, polls, and interactions, among other things, it’s worth nothing that followers can’t comment on the content within the channels, but they can interact and participate in opinion polls.
When creating a channel, user’s followers receive a one-time notification inviting them to join.
Subsequently, they receive notifications whenever new content is added to the channel, users also have control over the notifications they receive from the channels, with options mute channels or leave them if desired.
For channel owners, Meta provides various management options, such as adding additional administrators to handle members and sharing the channel’s link in stories to encourage followers to join.
It’s worth mentioning that Meta had previously announced the introduction of Channels within its instant messaging app, WhatsApp, which operates under the same mechanism.
Telegram, a competing instant messaging application, had introduced the Channels feature years before its integration into both WhatsApp and Instagram platforms.
The expansion of Channels on Instagram demonstrates Meta’s commitment to enhancing the user experience and solidifies Instagram’s position as one of the largest social media platforms worldwide.
