Google’s Search Generative Experience (SGE) is undergoing massive international expansion, reaching over 120 new countries and regions, along with introducing new AI-driven generative features.
Previously available in the United States, India, and Japan, SGE now extends its reach to over 120 countries and regions in Latin America, South America, Africa, Asia, and the Pacific, including Mexico, Brazil, South Korea, Indonesia, Nigeria, Kenya, and South Africa.
SGE now supports four additional languages: Spanish, Portuguese, Korean, and Indonesian, in addition to its existing support for English, Hindi, and Japanese, allowing users to utilize all seven languages.
This expansion opens up SGE to a significant number of users, although some hurdles remain, users need to subscribe through Google’s Search Labs program to access SGE.
Upon subscribing to the Search Labs program, users can use SGE through the Chrome browser on computers or the Google app for Android and iOS devices, a note on the Search Labs page mentions that the SGE experience will end in December 2023, and Google states, “Our goal in this stage of the Search Generative Experience is to gather feedback from our users. We have nothing else to share regarding future plans.”
Google is also introducing several new features to SGE, the company is testing the ability to ask follow-up questions directly from the search results page through a new text box labeled “Ask a Follow Up,” appearing directly within the SGE search results page.
This means users won’t have to go to the separate conversation window in SGE to ask follow-up questions, the rollout of this new text box will begin in the coming weeks in English in the United States.
Google is leveraging generative AI to improve translations by placing an underline beneath words in phrases with multiple possible meanings.
The company plans to introduce this feature soon in the United States for translations from English to Spanish before expanding it widely.
SGE offers interactive definitions for educational topics, such as science, economics, history, and health information. Users can hover over highlighted words to see their definitions and related images.
Google intends to launch this feature in the next month in English in the United States.
