Instagram has taken user engagement to the next level by introducing a new feature driven by artificial intelligence, called the “AI Chatbot.” This development enables users to interact effectively with the platform and engage in conversations with the AI through chat, getting answers to their questions, discussing challenges, and exchanging ideas, among other capabilities.
Users have the flexibility to customize the fundamental characteristics of the chatbot, such as gender, age, ethnicity, and personality, allowing them to tailor their experience to their liking, users can also specify the chatbot’s interests to determine the conversation topics and preferred persona, this enhancement enables users to engage with a friendly and intriguing personality.
#Instagram is working on the ability to create an #AI friend 👀 pic.twitter.com/onAxGfGdSg
— Alessandro Paluzzi (@alex193a) October 30, 2023
However, users must remain aware of the artificial nature of conversations with the AI and not confuse them with interactions with real individuals.
Companies need to strike a balance between offering customized experiences and ensuring users are fully informed about the artificial aspect.
This improvement comes amidst the growing debate about the impact of AI chatbots on human behavior, it’s crucial for companies to understand these effects and ensure the technology is implemented safely and responsibly.
