Sega’s Acquisition of Rovio: Strengthening Mobile Gaming Presence with Angry Birds Franchise

The renowned Japanese gaming company, Sega, now holds the rights to acquire Finland-based Rovio, a company famous for its hit franchise “Angry Birds,” which has taken the digital world by storm.

A Long Journey to Agreement:

Following its announcement in April last year, the acquisition process took several months of meticulous efforts and negotiations, this endeavor required approvals from various entities before Sega could firmly secure Rovio.

Expanding Sega’s Horizons in Mobile Gaming:

Through this acquisition, Sega aims to enhance its influence in the mobile gaming market by owning one of the most prominent franchises in the field – “Angry Birds”, this franchise has gained immense popularity worldwide.

Rovio: More than Just Angry Birds:

Although the “Angry Birds” series is Rovio’s most famous creation, the company boasts a diverse portfolio of other games such as the mystery game “Small Town Murders” and the puzzle game “Sugar Blast,” adding variety to its game library.

Inclusions of the Deal:

The acquisition deal encompasses all aspects of the company, ranging from shares to games and distinctive trademarks, furthermore, it covers infrastructure and development rights related to mobile games, it also grants rights for producing films and television shows based on the “Angry Birds” series characters.

Rovio’s Astonishing Success:

This deal represents a significant success for Rovio, as the “Angry Birds” series has achieved remarkable success since its launch, the game’s popularity diversity appeals to a broad range of players of all ages.

A Promising Future:

It is expected that this deal will significantly contribute to expanding Sega’s gaming realm and offering more enjoyable experiences to players on various mobile devices, this expansion further solidifies Sega’s presence in the global gaming market.