Instagram has recently launched a new feature called Flipside, aimed at enabling users to create a private section within their accounts, this feature, evolving from the concept of Finsta, allows the sharing of more candid and personal photos with a select group of friends.
Flipside: The Optimal Solution for Personal Expression on Instagram
Flipside responds to the growing demand for a private space for free expression, eliminating the need for separate accounts, discovered by reverse engineer Alessandro Paluzzi, it appears as a distinct section within a user’s account, exclusively available to chosen friends.
#Instagram continues to work on "Flipside" 👀
ℹ️ Only people you choose can see this side of your profile and what you share here
ℹ️ Everything you share on Flipside is still subject to community guidelines pic.twitter.com/lDQAjUzbAy— Alessandro Paluzzi (@alex193a) December 10, 2023
Enhanced User Privacy: How Does the Flipside Feature Work?
Flipside allows users to create a unique space within their accounts to post photos and videos for a specific group of friends, this space can be accessed by scrolling to the bottom of the account, providing a new level of privacy and control for users.
Instagram’s Ongoing Efforts to Improve Privacy Features
Flipside is part of a series of innovations by Instagram to provide users with more private options, these efforts include expanding the “Close Friends” feature to include main feed posts, and now Flipside offers a separate space within the same account.
New Challenges for Competing Apps
Flipside poses a challenge to other social apps that offer private spaces, such as BeReal and Locket, moreover, this feature may attract users who previously utilized features like Circles, thereby reinforcing Instagram’s position as a comprehensive platform catering to the diverse needs of its users.
