Apple Ramps Up Retail Training for Vision Pro Launch in Early 2024

In a move to enhance the efficiency of its sales teams, Apple has begun organizing intensive training sessions for its retail store employees in preparation for the launch of its innovative Vision Pro glasses, slated for early 2024, as reported by Bloomberg, this initiative underscores Apple’s commitment to delivering an exceptional customer experience.

Details of the Training and Advanced Preparations

Apple plans to send a limited number of employees from each branch to a central training center for a two-day intensive course, here, they will receive detailed instructions on using the Vision Pro glasses, following this, these trained employees will return to their original locations to share their knowledge and train their colleagues.

Employee Transportation and Logistic Challenges

Training in the United States, where most Apple stores are located, is a critical component of this strategy, some employees will be flown to the training center in California, highlighting Apple’s dedication to providing the best possible training.

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Vision Pro: Training Beginnings and Objectives

The training is expected to start in mid-January, Apple aims to enable employees to offer effective assistance to customers interested in trying and purchasing the glasses, the training will focus on how to set up and adjust the glasses properly to ensure an optimal user experience.

Future Expectations and Strategies

According to projections, Apple is likely to launch the glasses before March 2024, priced at approximately $3500, Rumors suggest that Apple plans to release cheaper versions of the glasses in the future, reflecting the company’s ambitious vision to expand its mixed reality technology reach.


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