ByteDance is determined to solidify the role of e-commerce within live streaming on TikTok, mirroring the success seen on Douyin, its Chinese counterpart, the company is pushing live content wherever possible, aiming to maximize interest and foster widespread engagement globally.
The new initiative by ByteDance is embodied in an event within the TikTok app named LIVE Fest, which will showcase some of the platform’s significant live content creators, the event aims to highlight live streaming talents and offers creators the chance to participate in challenges and live activities.
TikTok states, “LIVE Fest is a global event across more than 50 countries and regions to honor and celebrate content creators, throughout the event, creators have the opportunity to earn rewards through live streaming, engage with other content creators, and share their creativity with a global audience.”
In the weeks to come, TikTok will announce updates on the event and how to join, with the start date scheduled later this month, the platform has indicated that the duration of the event spans from December 1 to December 16 for the LIVE Fest event, the event includes various activities where live content creators can participate to win exclusive prizes.
The platform notes that the event is open to all eligible creators, with multiple ways to partake in LIVE Fest, such as streaming during the campaign period and other participation methods including LIVE Fest challenges and community leaderboards.
Creators are automatically ranked during the event based on the points they accrue throughout LIVE Fest, with high-ranking creators becoming eligible for rewards.
Winners may be invited to attend an early next-year’s global content creator’s award ceremony and receive additional rewards.
Overall, the event focuses on live content creators, highlighting the capabilities of live streaming within the app.
Live-streaming e-commerce has become a significant revenue stream for TikTok’s Chinese version, Douyin, where users spend billions of dollars through live streams.
