Nothing’s Subsidiary Brand CMF Launches Affordable Wearables Globally

Nothing has announced the global launch of its affordable wearables from its subsidiary brand CMF in several countries, including Saudi Arabia and the United Arab Emirates.

These products will be available at Jarir Bookstore and Amazon in Saudi Arabia, and at Sharaf DG and Amazon in the United Arab Emirates before the end of this year.

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The company stated in an official statement on its website that it would make CMF products available in 15 different countries, including the United States, Japan, Germany, Italy, France, Spain, Portugal, Belgium, the Netherlands, Sweden, Poland, the Czech Republic, Romania, Malaysia, Brazil, Mexico, and more.

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Nothing initially launched CMF wearables in the United Kingdom, where its official headquarters are located, before later expanding availability to India prior to the recent global expansion.

The company has plans to launch these new products in 26 more countries before the end of the current year, Nothing, through its subsidiary brand CMF, focuses on releasing products and accessories with affordable prices and high quality.

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Earlier, the company unveiled its first products under the CMF brand, including a smartwatch priced at $70, wireless earbuds priced at $50, and a 65W GaN charger priced at $40.

The initial products received widespread acceptance, becoming best-sellers in their respective categories at some retail outlets. The company is expected to launch more products under the CMF brand in the near future.


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