YouTube has initiated a robust campaign against ad blocker tools, and the data indicates a noticeable decline in the installation of these tools.
In October, hundreds of thousands of users uninstalled ad blocker tools, while the same month also witnessed a significant increase in new installations of these tools.
This reflects users’ preference for alternatives that provide an ad-free YouTube experience without triggering warning pop-up windows.
Ad blocker software companies have reported that a large number of users uninstalled their products following YouTube’s implementation of viewer warnings when attempting to access video content.
Various statistics indicate record numbers of uninstalls and new tool installations.
Among the ad blocker software manufacturers, AdGuard stated that over 11,000 uninstalls occurred daily compared to the 6,000 daily uninstalls prior to YouTube’s changes.
Ghostery confirmed that its usage remained stable in October, with record numbers of uninstalls and new installations, with over 90% of their users who uninstalled it claiming that it was no longer functioning correctly with YouTube.
Despite YouTube’s efforts, some users have begun searching for alternatives, such as using different web browsers.
YouTube’s campaign seems to significantly impact users accessing the platform via Chrome on desktop computers.
