Apple has recently demonstrated a strong commitment to integrating artificial intelligence into its products. Earlier this year, the company announced a feature for its iOS 17 operating system, showcasing automatic correction based on Transformer models.
In recent weeks, Apple has posted several job opportunities that outline specific requirements for generative artificial intelligence, these positions highlight the company’s ambition to develop AI-based solutions and applications for various purposes.
One such job opportunity within the App Store platform suggests that Apple is working on a developer experience platform driven by generative AI for internal use, this platform aims to assist development teams in creating applications.
Another role in Apple’s retail department focuses on developing an AI-driven voice and visual conversation platform to interact with customers.
Additionally, Apple’s job listings include tasks related to text generation, summarization, and answering questions.
Several other job listings related to artificial intelligence and machine learning indicate work on foundational models and a conversational agent that resembles a human.
The company is also exploring requirements within units like Siri Information Intelligence, which deals with features such as Siri and Spotlight search.
Furthermore, Apple actively seeks collaboration with individuals working to make models function locally on devices.
The company is investing more than a billion dollars annually in its efforts to advance generative artificial intelligence and push the boundaries of its product and feature offerings.
According to Mark Gurman of Bloomberg, Apple considers not launching products based on generative AI a significant internal mistake.
The company aims to leverage large language models for enhancing Siri and messaging applications in the next iOS release, including features like sentence completion.
Reports indicate that Apple is exploring generative AI features across applications and services such as Xcode to aid developers, AI-generated playlists for Apple Music, and AI-assisted writing for Pages and Keynote applications.
While there have been reports of Apple developing a chatbot named Apple GPT, the company has not released it to consumers yet.
In contrast, Apple’s competitors, including Microsoft, Google, and Meta, are actively incorporating AI features into their products and software.
Apple’s increased focus on artificial intelligence reflects its determination to remain at the forefront of technological innovation and provide users with cutting-edge AI-driven experiences.
